Yummy Healthy Tummy:
The Secrets of Raising Healthy Kids Every Parent Needs to Know!
Pay Per Click (PPC) Ads are a great way to get qualified and targetted traffic through the search engines. Booth Google and Yahoo offers PPD Ad placements.
To get started, always start you campaign targetting various adwords that are relevant to our product. Once the campaign is underway, constantly evaluate to see which adwords are performing well. Keep these adwords while discarding the ones that aren't doing well.
Usually, the measurement marketers use to evaluate adwords is the click through rate. The higher the click through rate, the better the performance.
TIP: To in crease your click through ratio, it is important to appear relevant to what people are looking for when they query the adword or keyword you are targetting. It also helps to have that adword appear in the title or the text of your adword.
Evaluating keywords is also a good way to make your campaigns more efficient. Using keywords that show a strong propensity to convert to sales is key to a successful campaign and boosting profitability. This can be easily done through Clickbank's reporting system.
Here's how you can set this up:
1. Sign into your Clickbank account
2. On the top of the page, click on "Account Settings"
3. Scroll down and choose "Integrated Sales Reporting"
4. Click edit
5. Click the green button that says "Add Tracking Code"
6. Follow the instructions and paste in your code
Here are some sample PPC ads to get you started. You can use these and you can also make your own ads.
Headline: Kids Eating Veggies! Description line 1: Beat Obesity, Diabetes, Cancer Description line 2: It’s easy! Let Me Show You How.
Headline: Healthy Kids Foods Description line 1: Prevent Cancer Risk Up To 40% Description line 2: Click Here To Learn The Secret!
Headline: Healthy Diet - Kids Description line 1: Get Your Kids To Go Healthy Description line 2: Yes, It’s Possible! Here’s How.
Important: Always start off with more than one Adwords Ad, maybe even 3 or 4 Ads (easy to do from within Adwords) and keep the ones with the highest click through ratios. Constantly test adwords so you will have more of the best performing ones.
